Content Designer on the Digital Content & UX team, part of the Technology Branch at Destination Ontario

She creates high-quality content relevant to web users for the Destination Ontario website. She is involved in every step of the content creation process, from strategy and planning to writing, editing and measuring performance. Additionally, she contributes to keyword research, search engine optimization, on-page optimization and provides actionable insights through web analysis.  

Recently, DO redesigned Ontario’s official tourism website and Michelle played a vital role in the transition process. DestinationOntario.com showcases the breadth and depth of the province’s incredible year-round travel experiences. It also provides useful trip-planning information and connects visitors directly to tourism operators and businesses.