Group Tour Destination Data

OMCA offers an exclusive tool for members to find tourism data specific to overnight groups based on their city or province. Members can find information about:

• The number of scheduled overnight groups in the specified area for the specified year
• The number of tour operators responsible for planning those overnight group trips
• The origin of the overnight groups
• The number of group nights in the specified area during the specified year
• The economic value associated with the scheduled groups

This information can be used to:

• Track the ROI of travel trade investments
• Request approval for travel trade budget spends
• Justify investments in group travel events, such as OMCA Marketplace

Below is a sample of the Group Tour Data Tool.