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Canada’s Tourism Growth Program accepts applications until February 29, 2024, at 8:59 pm Eastern time.

If your business or region is looking to build visitations and economic contributions from the group travel segment of the tourism industry. The TGP Program may provide an opportunity to secure funding to assist in developing a group-specific strategic plan, building capacity of your stakeholders or to support tactics to help with visitor dispersion and seasonal compression.  

This program is open to:

• incorporated small- and medium-sized enterprises (SMEs) operating in the tourism industry
• Indigenous-owned businesses (including Indigenous sole proprietors) or Indigenous tourism organizations
• not-for-profit organizations (including tourism associations and economic development organizations)
• governments (municipal/provincial/territorial and related entities)

And will support projects that:

• support the Indigenous tourism industry
• increase tourism benefits for communities by driving visitation from urban areas to rural areas
• support economic, environmental and cultural sustainability
• support active outdoor experiences
• extend the tourism season (e.g., new or expanded tourism offerings outside of the traditional high season)
• complement support provided through provincial programs

About the Tourism Growth Program

The Tourism Growth Program (TGP) provides $108 million over 3 years to support communities, small- and medium-sized businesses and not-for-profit organizations in developing local tourism products and experiences. The RDAs will work in collaboration with provincial and territorial governments and tourism partners to ensure the program is complementary to other supports for the tourism industry, helps to diversify regional economies and contributes to Canada’s economic growth.

The TGP contributes to the Federal Tourism Growth Strategy, which charts a course for long-term growth, investment, and stability in Canada’s tourism industry, from coast to coast to coast.

About Group Strategies

Group Strategies is the consulting arm of OMCA & MCC, Canada’s premier motor coach and group travel associations. Both are not-for-profit, membership-based organizations with mandates to enhance the growth and viability of the group travel industry for our members through education, business development and advocacy. Group Strategies can provide custom services to members, helping them build the group travel industry.  Contact membership@omca.com for more details and let us help you build your group market today!